A Very Good Point

When we started the market research that eventually led to TheFormTool, we noticed the same failing that so disturbs Mr. Coker. The largest firm, at least at the time, was the major transgressor. Here is just a portion of his terrific comment on the approach some firms take. One of my pet peeves in this…

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One Billion Trillion

Numbers, to the extent they convey information, can be fascinating. Prior to the introduction of Doxserá DB 4.0, we had never heard the term “zettabyte” and had no clue as to its meaning or the magnitude it describes. Until then, the largest numbers in our experience were those used to describe federal spending, trillions. A…

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Uses of Data

Collecting and storing data is valuable. Using it is priceless. Companies—firms like yours and ours—spend enormous sums to play their parts in the exponential growth of stored data, and we all do a terrific job of it. We collect information at every opportunity, with every click. We spend nearly equal amounts every year tucking it…

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